# ASO Agency — 60-lesson curriculum ## 1. Foundations and diagnosis A scoped app brief, measurement dictionary and evidence-led audit. 1. [ASO fundamentals: diagnose your app growth bottleneck](https://www.asoagency.com/aso-course/understand-your-growth-bottleneck) 2. [ASO strategy: set goals, scope and success metrics](https://www.asoagency.com/aso-course/define-goals-and-scope) 3. [ASO audience research and app value propositions](https://www.asoagency.com/aso-course/map-audience-and-value) 4. [ASO project setup: access, evidence and change logs](https://www.asoagency.com/aso-course/set-up-evidence-and-access) 5. [ASO metrics: build your measurement baseline](https://www.asoagency.com/aso-course/build-your-metric-dictionary) 6. [How to conduct an evidence-led ASO audit](https://www.asoagency.com/aso-course/audit-your-listing) ## 2. Audience and market research An annotated research repository and intent-based keyword map. 7. [ASO keyword research: discover customer language](https://www.asoagency.com/aso-course/interview-users-for-search-language) 8. [ASO competitor analysis: research app store results](https://www.asoagency.com/aso-course/research-search-competitors) 9. [App review analysis for ASO and customer research](https://www.asoagency.com/aso-course/mine-reviews-without-bias) 10. [How to build an ASO keyword seed list](https://www.asoagency.com/aso-course/build-a-keyword-seed-library) 11. [App store keyword intent: evaluate search opportunities](https://www.asoagency.com/aso-course/classify-keyword-intent) 12. [How to build an ASO keyword map](https://www.asoagency.com/aso-course/build-your-keyword-map) ## 3. Keyword evaluation and strategy A prioritized keyword portfolio with allocation and monitoring decisions. 13. [ASO keyword search volume: interpret demand estimates](https://www.asoagency.com/aso-course/evaluate-keyword-demand) 14. [ASO keyword difficulty and competitor assessment](https://www.asoagency.com/aso-course/evaluate-competitive-feasibility) 15. [How to prioritize ASO keywords](https://www.asoagency.com/aso-course/prioritize-keywords-with-evidence) 16. [ASO metadata strategy: allocate keywords across fields](https://www.asoagency.com/aso-course/allocate-keywords-across-fields) 17. [Localized ASO keyword research: a practical workflow](https://www.asoagency.com/aso-course/research-local-language-keywords) 18. [ASO keyword tracking: monitor rankings and decisions](https://www.asoagency.com/aso-course/monitor-keywords-and-metadata) ## 4. Apple App Store execution An approved-ready iOS metadata pack, custom-page brief and release checklist. 19. [App Store metadata optimization: build your iOS brief](https://www.asoagency.com/aso-course/write-your-store-metadata) 20. [App Store name and subtitle optimization](https://www.asoagency.com/aso-course/write-ios-name-and-subtitle) 21. [iOS keyword field optimization: selection and QA](https://www.asoagency.com/aso-course/build-ios-keyword-field) 22. [App Store descriptions and promotional text](https://www.asoagency.com/aso-course/write-ios-description-and-promo-copy) 23. [App Store custom product pages: strategy and setup](https://www.asoagency.com/aso-course/design-ios-custom-product-pages) 24. [App Store listing QA: approve and release metadata](https://www.asoagency.com/aso-course/qa-and-release-ios-listings) ## 5. Google Play execution A Play listing pack, targeted-listing brief and technical-quality handoff. 25. [Google Play ASO: store listing requirements](https://www.asoagency.com/aso-course/map-google-play-listing-fields) 26. [Google Play title and short description optimization](https://www.asoagency.com/aso-course/write-play-name-and-short-description) 27. [Google Play full description optimization](https://www.asoagency.com/aso-course/write-play-full-description) 28. [Google Play graphics, screenshots and video assets](https://www.asoagency.com/aso-course/prepare-play-graphics-and-video) 29. [Google Play custom store listings: targeting and setup](https://www.asoagency.com/aso-course/design-play-custom-store-listings) 30. [Android app quality and Google Play ASO](https://www.asoagency.com/aso-course/connect-android-quality-to-aso) ## 6. Creative strategy and production A creative concept pack, storyboard and test-ready production brief. 31. [ASO creative strategy: plan your store assets](https://www.asoagency.com/aso-course/write-a-creative-strategy) 32. [App store screenshot optimization: build a storyboard](https://www.asoagency.com/aso-course/storyboard-store-screenshots) 33. [ASO screenshot design: readability and accessibility](https://www.asoagency.com/aso-course/qa-visual-hierarchy-and-accessibility) 34. [App icon optimization: develop testable concepts](https://www.asoagency.com/aso-course/develop-app-icon-concepts) 35. [App preview and Google Play video planning](https://www.asoagency.com/aso-course/plan-app-preview-and-video) 36. [ASO creative testing: write an experiment brief](https://www.asoagency.com/aso-course/plan-your-creative-test) ## 7. Experiment design and interpretation A preregistered experiment brief and a balanced results memo. 37. [ASO A/B testing: metrics, guardrails and decision rules](https://www.asoagency.com/aso-course/choose-experiment-metrics) 38. [App Store product page optimization: plan an A/B test](https://www.asoagency.com/aso-course/run-apple-product-page-optimization) 39. [Google Play store listing experiments: test planning](https://www.asoagency.com/aso-course/run-play-store-listing-experiments) 40. [ASO A/B test results: uplift and statistical uncertainty](https://www.asoagency.com/aso-course/interpret-lift-and-uncertainty) 41. [ASO testing for apps with low traffic](https://www.asoagency.com/aso-course/make-decisions-with-low-traffic) 42. [ASO experiment reporting and rollout decisions](https://www.asoagency.com/aso-course/write-an-experiment-readout) ## 8. Localization and customer feedback A localization pilot plan and review-response operating procedure. 43. [ASO localization strategy: choose your target markets](https://www.asoagency.com/aso-course/choose-localization-markets) 44. [App store localization: transcreation and terminology](https://www.asoagency.com/aso-course/write-a-transcreation-brief) 45. [App screenshot localization and product consistency](https://www.asoagency.com/aso-course/localize-screenshots-and-experience) 46. [How to launch and measure an ASO localization pilot](https://www.asoagency.com/aso-course/roll-out-and-measure-localization) 47. [App ratings strategy: plan in-app review requests](https://www.asoagency.com/aso-course/manage-ratings-and-review-requests) 48. [App review management: responses and product feedback](https://www.asoagency.com/aso-course/respond-to-reviews-and-close-the-loop) ## 9. Measurement and growth integration A segmented performance report, launch plan and incident investigation. 49. [ASO analytics: traffic sources, markets and cohorts](https://www.asoagency.com/aso-course/measure-and-interpret-results) 50. [ASO and Apple Ads: coordinate paid app acquisition](https://www.asoagency.com/aso-course/coordinate-aso-and-paid-acquisition) 51. [ASO measurement: activation, retention and user value](https://www.asoagency.com/aso-course/connect-aso-to-activation-and-retention) 52. [App launch ASO checklist and release planning](https://www.asoagency.com/aso-course/plan-an-app-launch) 53. [ASO seasonal campaigns and app store events](https://www.asoagency.com/aso-course/plan-events-and-seasonal-store-content) 54. [ASO troubleshooting: download and conversion drops](https://www.asoagency.com/aso-course/diagnose-download-and-conversion-drops) ## 10. Professional practice and capstone A reviewed 90-day plan with evidence, capacity, ownership and decision gates. 55. [ASO roadmap: prioritize your optimization backlog](https://www.asoagency.com/aso-course/prioritize-an-aso-backlog) 56. [ASO operations: build a sustainable workflow](https://www.asoagency.com/aso-course/run-an-aso-operating-cadence) 57. [ASO handover: research, metadata and experiments](https://www.asoagency.com/aso-course/hand-over-aso-work) 58. [AI for ASO: research, writing and quality checks](https://www.asoagency.com/aso-course/use-ai-for-aso-with-review) 59. [ASO reporting: explain results and recommendations](https://www.asoagency.com/aso-course/report-aso-results-to-stakeholders) 60. [How to build a 90-day ASO strategy and action plan](https://www.asoagency.com/aso-course/build-your-90-day-aso-plan)