# ASO Agency — Lesson 2: ASO strategy: set goals, scope and success metrics

Outcome: Turn a vague growth request into a measurable project with explicit boundaries.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Rewrite a vague project request into a one-market brief.

Your response:

2. Create an acceptance checklist for three deliverables.

Your response:

3. Write a scope-change example and who must approve it.

Your response:

## Scenario challenge

A founder adds German and Japanese listings two days before delivery. Write two feasible choices: preserve the original market and schedule the expansion, or replace an agreed deliverable with a properly scoped localization brief. Explain research, reviewer and asset dependencies rather than multiplying the English copy by two.

Your reasoning:

## Handover

### Objective

State the useful customer action, target population and review window. Example: more new Australian journal creators, with activation measured separately from downloads.

Your evidence and decision:

### Deliverables

List the exact files and decisions to be delivered. “Metadata” should specify platform, locale, fields and draft or submission responsibility.

Your evidence and decision:

### Acceptance

Identify the reviewer and observable completion evidence. Require accurate claims and validated fields; keep uncertain business results outside delivery acceptance.

Your evidence and decision:

### Dependencies

Name needed access, designers and reviewers. Attach dates and an alternative sequence when a dependency is late.

Your evidence and decision:

### Change control

Record what an extra market displaces, who agreed the tradeoff and the revised delivery date.

Your evidence and decision:

## Submission check

- [ ] Deliverable acceptance does not depend on a guaranteed ranking.
- [ ] Each requested market has a product-readiness reason.
- [ ] Publishing responsibility and approval authority are explicit.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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