# ASO Agency — Lesson 6: How to conduct an evidence-led ASO audit

Outcome: Produce a prioritized audit that distinguishes corrections, hypotheses and unanswered questions.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Complete the audit tool and export the worksheet.

Your response:

2. Write a correction, a hypothesis and an unknown for your app.

Your response:

3. Present the top three actions as a five-minute decision brief.

Your response:

## Scenario challenge

Present the three-row example in five minutes. Ask for approval to correct the offer, access to the missing report and ownership of the message investigation. Do not promise that completing all three will produce a specific ranking or conversion gain.

Your reasoning:

## Handover

### Scope snapshot

Name store, market, app version and capture date so the audit has an identifiable object and does not become timeless advice.

Your evidence and decision:

### Finding register

Give each observation an ID, evidence link and classification; preserve unsupported ideas as hypotheses rather than facts.

Your evidence and decision:

### Priority rationale

Explain audience impact, evidence and dependencies for the first three actions, including why other work waits.

Your evidence and decision:

### Owner and validation

Assign the person who can implement each action and the person who confirms it is complete or interprets the result.

Your evidence and decision:

### Decision record

Record what stakeholders accepted, deferred or rejected and the evidence that would reopen a deferred item.

Your evidence and decision:

## Submission check

- [ ] A reviewer can trace each finding to an observation.
- [ ] Accuracy corrections are not presented as optional misleading-copy tests.
- [ ] The first batch is feasible with the available approvals and resources.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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