# ASO Agency — Lesson 7: ASO keyword research: discover customer language

Outcome: Collect useful search and problem language without turning interviews into a validation exercise.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Write an interview guide with no proposed answers embedded in its questions.

Your response:

2. Code five anonymized observations or clearly labeled practice observations.

Your response:

3. Separate supported candidates from phrases the product cannot fulfill.

Your response:

## Scenario challenge

Rewrite “Would you use an amazing hiking diary?” into three neutral questions about a recent experience. Explain which answers could generate keywords and which would instead change the product or screenshot brief.

Your reasoning:

## Handover

### Recruitment note

Describe the behavior and time window used to select participants, plus important audiences not represented.

Your evidence and decision:

### Interview guide

Keep neutral opening questions and probes; mark where the interviewer introduced product language.

Your evidence and decision:

### Evidence notes

Preserve anonymous IDs, situations and exact phrases separately from your interpretation.

Your evidence and decision:

### Research outputs

Route each finding to keyword seeds, creative objections or product feedback rather than forcing everything into a keyword column.

Your evidence and decision:

### Follow-up

State which terms need storefront inspection and which uncertainty needs another participant type.

Your evidence and decision:

## Submission check

- [ ] Questions recover behavior rather than invite praise.
- [ ] Candidate terms retain their original context.
- [ ] Research limitations and contradictions remain visible.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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