# ASO Agency — Lesson 8: ASO competitor analysis: research app store results

Outcome: Build a dated competitor set that reflects the search problem rather than only business rivals.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Create a research table for five queries and their observed app types.

Your response:

2. Compare three competing propositions using only visible evidence.

Your response:

3. Write a differentiation statement with a real product demonstration behind it.

Your response:

## Scenario challenge

Your company names three major navigation apps as competitors. For a journal-focused query, a photo diary appears prominently instead. Explain why it belongs in the search comparison even though it is not a direct business rival.

Your reasoning:

## Handover

### Observation protocol

Record storefront, language, query, interface and date so another researcher can repeat the inspection.

Your evidence and decision:

### Competitor set

Explain inclusion by shared search task; distinguish commercial rivals from search-result alternatives.

Your evidence and decision:

### Comparison sheet

Capture promise, capability, evidence and important limitations rather than only names and positions.

Your evidence and decision:

### Interpretation

State what the observed mix suggests about intent and what remains uncertain after one snapshot.

Your evidence and decision:

### Next decision

Recommend retain, reject or investigate for each query family with its supporting observation.

Your evidence and decision:

## Submission check

- [ ] Ads and non-ad observations are distinguished.
- [ ] Competitors are selected by user choice and intent.
- [ ] No private performance estimate is presented as an observed fact.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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