# ASO Agency — Lesson 9: App review analysis for ASO and customer research

Outcome: Extract actionable themes from reviews while preserving sampling limits and product context.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Code 20 real public reviews or a clearly labeled practice set.

Your response:

2. Create a theme table with counts, excerpts, limitations and owners.

Your response:

3. Propose one messaging action and one non-ASO action.

Your response:

## Scenario challenge

A report says “15% of users cannot save journals” because six of 40 sampled reviews mention saving. Rewrite the claim accurately and explain what additional evidence would be needed to estimate the affected-user rate.

Your reasoning:

## Handover

### Sample definition

State apps, dates, ratings, languages and selection method, including exclusions and self-selection limits.

Your evidence and decision:

### Coding guide

Define each theme with an example so another analyst can apply the same labels consistently.

Your evidence and decision:

### Evidence table

Retain review IDs, version context, theme and verification status; avoid unnecessary personal details.

Your evidence and decision:

### Action map

Route themes to product correction, message research or keyword exploration with a responsible owner.

Your evidence and decision:

### Interpretation

Describe counts as within-sample observations and keep severity separate from frequency.

Your evidence and decision:

## Submission check

- [ ] The sample can be reconstructed from the notes.
- [ ] Theme counts do not imply population prevalence.
- [ ] Suggested actions match the type of problem observed.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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