# ASO Agency — Lesson 10: How to build an ASO keyword seed list

Outcome: Assemble candidate language from several sources without mistaking a long list for a strategy.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Build a 30-candidate library from at least three source types.

Your response:

2. Mark ten candidates with specific product evidence.

Your response:

3. Document five exclusions or unresolved questions.

Your response:

## Scenario challenge

You receive 2,000 tool-exported terms without locale or provenance. Design a triage process that first restores context, then deduplicates and reviews intent. Explain why immediately pasting the highest-score terms into metadata would skip necessary decisions.

Your reasoning:

## Handover

### Original candidates

Preserve the unedited phrase, locale and source reference so the origin is recoverable.

Your evidence and decision:

### Normalized index

Link duplicate expressions to a canonical concept while retaining meaningful variants and sources.

Your evidence and decision:

### Decision status

Label researched, unresearched and rejected entries explicitly, with reasons and review dates.

Your evidence and decision:

### Research queue

Assign a concrete next check to each unresolved candidate, such as local result inspection or product verification.

Your evidence and decision:

### Handoff boundary

State that the library is a research input and identify the separate approved shortlist for drafting.

Your evidence and decision:

## Submission check

- [ ] Every candidate has a source or is labeled as a brainstorm.
- [ ] The sheet preserves market and language context.
- [ ] Excluded terms include reasons that another analyst can evaluate.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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