# ASO Agency — Lesson 14: ASO keyword difficulty and competitor assessment

Outcome: Evaluate whether a relevant target is a sensible near-term investment without promising rankings.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Evaluate six candidates using separate relevance and feasibility notes.

Your response:

2. Choose two core and two exploratory targets.

Your response:

3. Write what evidence would retire one exploratory target.

Your response:

## Scenario challenge

A difficulty tool labels a query easy, but every observed result serves navigation. Explain why the score does not override the product mismatch and propose a more suitable query family to inspect.

Your reasoning:

## Handover

### Result evidence

Attach dated observations and identify the collection method, storefront and query.

Your evidence and decision:

### Product comparison

Compare relevant capabilities and promises, not just company size or download estimates.

Your evidence and decision:

### Differentiation

State a benefit that the current product can demonstrate to the intended searcher.

Your evidence and decision:

### Feasibility limits

Record dependencies, evidence gaps and testing constraints separately from competitive intensity.

Your evidence and decision:

### Next action

Choose investigate, defer or reject with a clear condition for reassessment.

Your evidence and decision:

## Submission check

- [ ] Each selected target has a product-supported reason.
- [ ] Competitive evidence is dated and market-specific.
- [ ] No difficulty score is treated as a guarantee or universal truth.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

www.asoagency.com