# ASO Agency — Lesson 15: How to prioritize ASO keywords

Outcome: Make a repeatable prioritization method that exposes assumptions rather than hiding them in a score.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Write your rubric before rating the shortlist.

Your response:

2. Have a second reviewer rate three candidates using the same definitions.

Your response:

3. Resolve disagreements and record a sensitivity check.

Your response:

## Scenario challenge

Design a three-criterion rubric for a journaling app and apply a product-fit gate first. Then show how two relevant synonyms could tie on score while only one belongs in the app name.

Your reasoning:

## Handover

### Rubric

Define gates and comparison criteria before scoring, with examples of each rating.

Your evidence and decision:

### Evidence

Attach the basis and confidence of important judgments rather than presenting opinions as measurements.

Your evidence and decision:

### Selected set

Explain why the combination serves the objective and fits the available communication space.

Your evidence and decision:

### Exclusions

Record failed gates and displaced alternatives so future writers understand the tradeoffs.

Your evidence and decision:

### Approval

Name the reviewer, version and evidence that would trigger a revised shortlist.

Your evidence and decision:

## Submission check

- [ ] Unsupported promises cannot qualify through a high total score.
- [ ] Ratings have explicit definitions and evidence.
- [ ] The final portfolio communicates a coherent product.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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