# ASO Agency — Lesson 17: Localized ASO keyword research: a practical workflow

Outcome: Build a local research process that goes beyond literal translation of the source keyword list.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Prepare a brief a local reviewer could use without knowing your earlier research.

Your response:

2. Record five translated candidates with context and unresolved questions.

Your response:

3. Write a fallback decision if competent local review is unavailable.

Your response:

## Scenario challenge

A translation reads correctly but local search results suggest a navigation meaning. Explain how you would resolve the conflict with the reviewer and why back-translation alone cannot approve the keyword.

Your reasoning:

## Handover

### Locale brief

Specify market, language, audience, product support and the source intent to preserve.

Your evidence and decision:

### Candidate record

Keep local expressions, sources and explanations of meaning rather than only translations.

Your evidence and decision:

### Glossary

Document approved terms, forbidden implications and context-dependent forms.

Your evidence and decision:

### Final QA

Require native review of the actual fields and artwork after shortening or layout changes.

Your evidence and decision:

### Evidence gaps

Separate uncertain demand from uncertain language and assign the appropriate next research step.

Your evidence and decision:

## Submission check

- [ ] The target job survives translation.
- [ ] Language and territory assumptions are explicit.
- [ ] Unreviewed machine output is not labeled expert localization.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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