# ASO Agency — Lesson 18: ASO keyword tracking: monitor rankings and decisions

Outcome: Build a review routine that connects visibility signals to listing changes and audience quality.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Create a four-week observation template without inventing results.

Your response:

2. Write escalation criteria for a concrete listing error.

Your response:

3. Prepare a keep/investigate/retire decision for three hypothetical outcomes.

Your response:

## Scenario challenge

A term falls three positions the day after an update while downloads are unchanged. Write a measured status note and the next checks without claiming either that the update failed or that nothing matters.

Your reasoning:

## Handover

### Tracking scope

Save the query set, storefront, tool, collection method and review cadence.

Your evidence and decision:

### Change ledger

Link metadata versions to publication observations and the intended hypothesis.

Your evidence and decision:

### Context

Record campaigns, product releases and reporting changes that affect interpretation.

Your evidence and decision:

### Decision record

Explain keep, revise or investigate with evidence and limits rather than rank movement alone.

Your evidence and decision:

### Next review

Define the evidence or sustained pattern that would reopen the decision.

Your evidence and decision:

## Submission check

- [ ] Observation contexts and listing versions are recoverable.
- [ ] Ranking changes are not automatically assigned causal credit.
- [ ] Each review produces a decision or a specific evidence request.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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