# ASO Agency — Lesson 19: App Store metadata optimization: build your iOS brief

Outcome: Convert the keyword strategy into a coordinated copy brief with traceable approvals.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Create a field-by-field copy brief for your app.

Your response:

2. Attach proof or a reviewer to every material product claim.

Your response:

3. Name the draft version and define the approval sequence.

Your response:

## Scenario challenge

The designer uses “offline adventures” while the product owner only confirmed that saved entries can be viewed offline. Rewrite the brief to distinguish reading saved content from creating entries or navigating without connectivity.

Your reasoning:

## Handover

### Product evidence

Attach verified capabilities, important conditions and approved claim wording with the app version.

Your evidence and decision:

### Field inventory

Provide current and proposed exact strings for one identified locale, with counts and sources for limits.

Your evidence and decision:

### Rationale

Connect important concepts to the research map and explain departures from the prior listing.

Your evidence and decision:

### Approval matrix

Name who approves truth, language and release execution; mark unresolved questions clearly.

Your evidence and decision:

### Publication record

Keep the final version, submission plan, previous copy and post-release verification responsibility.

Your evidence and decision:

## Submission check

- [ ] Platform requirements and editorial recommendations are distinguishable.
- [ ] The pack contains one coherent product promise.
- [ ] A publisher can identify the approved version without interpretation.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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