# ASO Agency — Lesson 20: App Store name and subtitle optimization

Outcome: Create several accurate title/subtitle pairs and select one using explicit communication criteria.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Write three pairs for your app and count each field.

Your response:

2. Record likely expectations created by every alternative.

Your response:

3. Choose a pair and explain one meaningful phrase you left out.

Your response:

## Scenario challenge

A stakeholder adds “GPS” to the name because it attracts attention. Show how to evaluate the implied capability, the remaining space and the effect on the overall promise before accepting the edit.

Your reasoning:

## Handover

### Candidates

Retain the alternatives considered and the exact task each communicates.

Your evidence and decision:

### Approved pair

Freeze exact name and subtitle strings with locale, counts and version.

Your evidence and decision:

### Decision reasons

Explain clarity, product fit and important concept coverage; do not substitute unsupported volume claims.

Your evidence and decision:

### Dependent checks

List keyword-field overlap, screenshot promise and language review required after any change.

Your evidence and decision:

### Release check

Name the person who validates the final console entry and observed storefront text.

Your evidence and decision:

## Submission check

- [ ] The product remains recognizable.
- [ ] The subtitle adds useful meaning rather than empty repetition.
- [ ] No unsupported capability is implied by compressed wording.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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