# ASO Agency — Lesson 22: App Store descriptions and promotional text

Outcome: Produce accurate long-form listing copy with a useful opening and visible limitations.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Draft a 150-word opening and workflow section.

Your response:

2. Write one promotional message with a maintenance owner.

Your response:

3. Create a claim register for five material statements.

Your response:

## Scenario challenge

Rewrite “Unlimited adventures, completely free forever” for a product with a limited free allowance. Identify the facts you need before drafting an accurate alternative rather than inventing the allowance or price.

Your reasoning:

## Handover

### Approved copy

Provide exact description and promotional strings, locale and counts.

Your evidence and decision:

### Claim register

Link important features, offer terms and limitations to product evidence.

Your evidence and decision:

### Structure rationale

Explain the opening promise and the user questions each section answers.

Your evidence and decision:

### Expiry plan

Assign review dates and owners for seasonal, promotional or release-specific messages.

Your evidence and decision:

### Cross-asset QA

List screenshots, localizations and product screens that need updating if the offer changes.

Your evidence and decision:

## Submission check

- [ ] Benefits are supported by named workflows.
- [ ] Paid or conditional capabilities are not misrepresented.
- [ ] Time-sensitive copy has an owner and review date.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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