# ASO Agency — Lesson 23: App Store custom product pages: strategy and setup

Outcome: Create a targeted-page brief with routing, evidence and a measurement plan.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Write one custom-page brief with a clear audience and supporting feature.

Your response:

2. Draw the route from source to page to first useful product action.

Your response:

3. Explain how you would evaluate the page without overstating causality.

Your response:

## Scenario challenge

A custom page converts at 8% while the default converts at 4%, but their sources differ. Write a conclusion that reports the observation without claiming the custom design doubled performance for all users.

Your reasoning:

## Handover

### Audience brief

Specify the supported intent, expected arrival context and reason for a separate page.

Your evidence and decision:

### Asset pack

Provide page-specific screenshots, text and previews with locale and approved claims.

Your evidence and decision:

### Routing map

Record unique URL, keyword assignment where applicable, deep link and fallback behavior.

Your evidence and decision:

### Measurement plan

Define page metrics and audience context; state whether the comparison supports description or causal inference.

Your evidence and decision:

### Lifecycle owner

Assign approval, launch verification, maintenance and expiry responsibilities.

Your evidence and decision:

## Submission check

- [ ] The variant serves a distinct supported intent.
- [ ] Routing and publication settings are verified before launch.
- [ ] The comparison method acknowledges audience-selection differences.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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