# ASO Agency — Lesson 30: Android app quality and Google Play ASO

Outcome: Recognize when technical product problems require an engineering response before acquisition expansion.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Draft a quality-evidence request linked to a business decision.

Your response:

2. Create an incident handoff using a hypothetical affected version.

Your response:

3. Define the recovery evidence needed before expanding acquisition.

Your response:

## Scenario challenge

Downloads remain stable while activation falls after a release and crash reports rise on one device family. Write the first three checks and explain why rewriting the description is not yet a supported response.

Your reasoning:

## Handover

### Incident scope

Identify affected app versions, device groups, markets and observation periods.

Your evidence and decision:

### Evidence

Link source metrics, user reports and reproduction results with exact definitions.

Your evidence and decision:

### Product consequence

Explain which promised action is blocked or degraded for the user.

Your evidence and decision:

### Recovery plan

Assign engineering action, rollout tracking and verification of the repaired journey.

Your evidence and decision:

### ASO implication

State which marketing work pauses, continues or requires correction during the incident.

Your evidence and decision:

## Submission check

- [ ] The handoff identifies affected users and evidence without inventing a root cause.
- [ ] Product and listing changes are separately logged.
- [ ] The growth decision has a clear recovery condition and owner.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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