# ASO Agency — Lesson 31: ASO creative strategy: plan your store assets

Outcome: Connect audience insight, product proof and a single creative hypothesis.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Write a one-page creative strategy for your primary audience.

Your response:

2. Attach three pieces of product proof and identify any gaps.

Your response:

3. Define a comprehension question that does not lead the respondent.

Your response:

## Scenario challenge

Compare two briefs: “use brighter colors” and “show that entries can be revisited after a walk.” Explain which one guides a testable communication decision and how color could support it without becoming the objective.

Your reasoning:

## Handover

### Communication problem

Describe the specific misunderstanding or unanswered question, with supporting evidence.

Your evidence and decision:

### Message hierarchy

Name the primary benefit and supporting information in order of importance.

Your evidence and decision:

### Proof assets

Attach current product screens and approved claims, including limitations.

Your evidence and decision:

### Production scope

Specify locales, formats, owners and technical references before design begins.

Your evidence and decision:

### Evaluation plan

Separate concept acceptance from the later behavioral hypothesis and decision rule.

Your evidence and decision:

## Submission check

- [ ] The communication problem is specific and evidence-informed.
- [ ] Every central claim has product proof.
- [ ] Design freedom and nonnegotiable facts are both clear.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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