# ASO Agency — Lesson 32: App store screenshot optimization: build a storyboard

Outcome: Create a coherent sequence that introduces the value, demonstrates it and resolves key objections.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Write a five-frame storyboard before opening a design tool.

Your response:

2. Identify the role and proof for every frame.

Your response:

3. Explain how the first two frames differ from the later explanatory frames.

Your response:

## Scenario challenge

A six-frame sequence repeats “Explore more” in every caption. Rewrite the storyboard around six distinct user questions, then explain which three are essential to the opening promise and which may be unnecessary.

Your reasoning:

## Handover

### Sequence map

Record frame order, user question, caption and intended proof for every asset.

Your evidence and decision:

### Product sources

Link current UI captures and identify the app version used.

Your evidence and decision:

### Layout constraints

Note small-size readability, device context and localization space requirements.

Your evidence and decision:

### Experiment boundary

State whether the treatment changes one frame or a coordinated sequence.

Your evidence and decision:

### Maintenance map

Connect each frame to features or offers that should trigger a future review.

Your evidence and decision:

## Submission check

- [ ] Every frame adds useful information.
- [ ] The opening communicates a supported product identity.
- [ ] The sequence matches the actual product journey and commercial conditions.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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