# ASO Agency — Lesson 38: App Store product page optimization: plan an A/B test

Outcome: Translate an approved creative hypothesis into a checked native iOS experiment setup.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Write a console setup checklist without needing to launch a live test.

Your response:

2. Attach treatment identifiers and localization decisions.

Your response:

3. Describe how an app release would affect your experiment plan.

Your response:

## Scenario challenge

A stakeholder wants to test two subtitles using PPO. Explain the capability mismatch and propose a research approach that does not mislabel an observational metadata change as a randomized PPO test.

Your reasoning:

## Handover

### Eligibility record

Document app status, permissions and supported asset type at setup.

Your evidence and decision:

### Configuration

Save localizations, allocation, control and treatment asset IDs with launch verification.

Your evidence and decision:

### Result record

Preserve native metrics, uncertainty display and the interpretation method used.

Your evidence and decision:

### Context log

List releases, campaign shifts and any deviations from the original plan.

Your evidence and decision:

### Rollout decision

Explain adoption, rejection or further investigation and confirm current asset accuracy.

Your evidence and decision:

## Submission check

- [ ] The treatment type is supported by the current native workflow.
- [ ] Assets and settings match the written hypothesis.
- [ ] Release conflicts and interruptions are documented.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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