# ASO Agency — Lesson 39: Google Play store listing experiments: test planning

Outcome: Configure a Play experiment whose audience, assets and outcome match the intended question.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Prepare a Play setup sheet for one text or graphic hypothesis.

Your response:

2. Explain why your number of treatments is feasible for the available audience.

Your response:

3. List the report definitions you must verify before interpreting results.

Your response:

## Scenario challenge

A team calls a small positive point estimate a winner after two days. Draft a response that refers to the native evidence and original decision plan rather than imposing an arbitrary universal duration.

Your reasoning:

## Handover

### Experiment brief

State the question, listing type, locales and supported treatment elements.

Your evidence and decision:

### Configuration proof

Save the actual setup and launch checks alongside asset versions.

Your evidence and decision:

### Metric record

Preserve the exact outcome definition and current native interpretation guidance.

Your evidence and decision:

### Change history

Document interruptions, releases and setup deviations with dates.

Your evidence and decision:

### Decision

Explain the result, limitations and whether rollout needs further validation.

Your evidence and decision:

## Submission check

- [ ] The setup matches a specific listing and language context.
- [ ] Planning estimates are not presented as guaranteed duration.
- [ ] Report labels and denominators are preserved accurately.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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