# ASO Agency — Lesson 42: ASO experiment reporting and rollout decisions

Outcome: Produce a result memo another practitioner can challenge, reproduce and act on.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Write a one-page readout from a hypothetical or permissioned result.

Your response:

2. Include an explicit section on what the test does not establish.

Your response:

3. Prepare a rollout checklist or follow-up hypothesis based on the decision.

Your response:

## Scenario challenge

Write a five-sentence readout for an inconclusive test: question, setup, observed result, limitation and next action. Avoid using “failed” as a substitute for explaining what the team learned.

Your reasoning:

## Handover

### Original brief

Attach the hypothesis, configuration and exact asset versions that actually ran.

Your evidence and decision:

### Result evidence

Preserve native reports, counts, effect estimates and uncertainty with definitions.

Your evidence and decision:

### Validity review

Explain deviations, audience changes and limits on subgroup interpretation.

Your evidence and decision:

### Recommendation

State the bounded decision and why the evidence supports it.

Your evidence and decision:

### Execution and learning

Assign rollout verification or further research and update the experiment history.

Your evidence and decision:

## Submission check

- [ ] The readout preserves the original question and decision rule.
- [ ] The conclusion matches the method and tested population.
- [ ] The next action is specific even when the result is inconclusive.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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