# ASO Agency — Lesson 43: ASO localization strategy: choose your target markets

Outcome: Prioritize markets using product readiness, audience evidence and operational capacity.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Build a three-market readiness matrix.

Your response:

2. Name one hard blocker and one evidence gap for each market.

Your response:

3. Write a one-market pilot decision and what would reverse it.

Your response:

## Scenario challenge

A stakeholder asks for ten languages because translation is inexpensive. Build a readiness checklist that reveals the design, product, support and maintenance work hidden by that estimate.

Your reasoning:

## Handover

### Market comparison

Keep demand sources, audience fit, readiness and confidence in separate columns.

Your evidence and decision:

### Dependency map

Identify product, payment, support and reviewer requirements with owners.

Your evidence and decision:

### Pilot scope

Specify locale, assets, product coverage and what is excluded from the initial release.

Your evidence and decision:

### Measurement plan

Define the learning questions, comparable metrics and cohort windows.

Your evidence and decision:

### Decision gates

State evidence required to expand, revise, pause or defer the market.

Your evidence and decision:

## Submission check

- [ ] Product support is assessed before listing translation.
- [ ] Language and territory assumptions are explicit.
- [ ] The pilot has an owner and learning-based decision conditions.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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