# ASO Agency — Lesson 44: App store localization: transcreation and terminology

Outcome: Give language reviewers the context needed to preserve meaning rather than translate words mechanically.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Write a language brief for five important listing strings.

Your response:

2. Create ten glossary entries with context, not just equivalent words.

Your response:

3. Record a disagreement and how product truth resolves it.

Your response:

## Scenario challenge

A translator asks whether trail log means a GPS route record or a written memory. Write the clarification they need, including product proof and the implication that must be avoided.

Your reasoning:

## Handover

### Context brief

Provide audience, situation, desired meaning and verified product boundaries.

Your evidence and decision:

### Source assets

Attach editable strings, screenshots, field limits and where each phrase appears.

Your evidence and decision:

### Glossary

Record approved terminology, variants, rejected implications and change ownership.

Your evidence and decision:

### Review record

Capture language and layout approval for the actual final version.

Your evidence and decision:

### Open questions

Assign unresolved meaning or intent issues and state whether they block release.

Your evidence and decision:

## Submission check

- [ ] The reviewer can understand the product without guessing.
- [ ] Essential qualifications survive adaptation.
- [ ] The glossary records reasons for high-impact language choices.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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