# ASO Agency — Lesson 50: ASO and Apple Ads: coordinate paid app acquisition

Outcome: Share learning across paid and store work while separating attribution from incrementality.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Draw a campaign-to-listing-to-product journey.

Your response:

2. Write a shared change-log row for a coordinated release.

Your response:

3. Explain one attribution claim that the available data cannot establish.

Your response:

## Scenario challenge

A paid query converts well and a manager asks to add it to every organic field. Write the relevance, language, duplication and evidence checks required before making that decision.

Your reasoning:

## Handover

### Shared audience brief

Align supported tasks, claims and exclusions across paid and organic work.

Your evidence and decision:

### Campaign context

Record targeting, destination, dates and the exact meaning of reported metrics.

Your evidence and decision:

### Research transfer

Label paid findings as hypotheses when applying them to another channel.

Your evidence and decision:

### Change log

Coordinate listing, campaign and product changes with their owners and timing.

Your evidence and decision:

### Result interpretation

Keep channel results and attribution limits explicit in the recommendation.

Your evidence and decision:

## Submission check

- [ ] Paid findings retain targeting and source context.
- [ ] Destination messages match supported product value.
- [ ] Attribution is not confused with a causal incremental estimate.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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