# ASO Agency — Lesson 52: App launch ASO checklist and release planning

Outcome: Create a launch sequence that coordinates product readiness, listing publication and measurement.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Create a launch checklist with owners and dependencies.

Your response:

2. Write go/no-go conditions for three critical workstreams.

Your response:

3. Prepare a first-week observation plan without promising statistical conclusions.

Your response:

## Scenario challenge

The listing is approved but the promoted feature is delayed. Present two honest launch options and explain which teams must update their materials before promotion continues.

Your reasoning:

## Handover

### Launch scope

Name stores, markets, product version and supported promise.

Your evidence and decision:

### Readiness gates

Assign evidence and owners for product, listing, routing, measurement and support.

Your evidence and decision:

### Schedule

Distinguish intended dates from actual approval and visibility events.

Your evidence and decision:

### Fallback plan

Define what happens when a dependency fails or an inaccurate claim is discovered.

Your evidence and decision:

### Learning plan

Set the first review questions, metrics and ownership of post-launch actions.

Your evidence and decision:

## Submission check

- [ ] The public promise matches the shipped product.
- [ ] Review and release dependencies are explicit.
- [ ] Operational checks are separated from longer-term performance evaluation.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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