# ASO Agency — Lesson 53: ASO seasonal campaigns and app store events

Outcome: Connect timely store promotion to a real product experience and a maintenance plan.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Write a promotion brief tied to an available product experience.

Your response:

2. Create start, end and fallback checks with time-zone context.

Your response:

3. Explain how the promotion could distort a naive before-and-after report.

Your response:

## Scenario challenge

A team wants a holiday event card for an app with no new content or activity. Identify the missing user experience and explain how to decide whether a truthful seasonal listing message or no event is more appropriate.

Your reasoning:

## Handover

### Event brief

Describe the real experience, audience, eligibility and objective.

Your evidence and decision:

### Platform review

Record current program access and relevant content requirements.

Your evidence and decision:

### Schedule and assets

Keep exact dates, locales, approved text and asset versions together.

Your evidence and decision:

### Journey QA

Test links, account states, conditions and the expired-event fallback.

Your evidence and decision:

### Readout

Compare participation and acquisition outcomes with seasonal and promotional context.

Your evidence and decision:

## Submission check

- [ ] The promotion corresponds to real product value.
- [ ] Platform eligibility and distribution are not assumed or guaranteed.
- [ ] The asset lifecycle includes removal or replacement.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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