# ASO Agency — Lesson 56: ASO operations: build a sustainable workflow

Outcome: Create a review rhythm that turns evidence into completed decisions without constant unplanned editing.

App / store / market / locale:
Prepared by / date:
Product or listing version:

## Your ASO assignment

1. Design a four-week operating calendar.

Your response:

2. Write the input and output of each review.

Your response:

3. Define one urgent trigger and one issue that can wait.

Your response:

## Scenario challenge

A weekly meeting repeatedly ends with “refresh screenshots.” Redesign its agenda so the team must identify the problem, evidence, owner and decision before committing to another production task.

Your reasoning:

## Handover

### Calendar

Define review types, cadence and participants according to the team's actual operating context.

Your evidence and decision:

### Preparation

Assign the evidence pack and recommendation needed before each decision review.

Your evidence and decision:

### Decision log

Record action, rationale, owner and revisit condition.

Your evidence and decision:

### Maintenance queue

Track expiring claims, asset updates and product dependencies alongside growth work.

Your evidence and decision:

### Escalation

State which verified issues require action outside the normal review cycle.

Your evidence and decision:

## Submission check

- [ ] The cadence produces decisions rather than activity counts.
- [ ] Urgent accuracy or product issues have an escalation route.
- [ ] Review and interpretation capacity are included in the schedule.

## Next action
Owner:
Required evidence:
Due date:
Review decision:

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