# AnkiMobile ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/ankimobile. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Create one simple card and document the exact answer-rating and next-review states.
2. Observe a beginner explaining why the session can be finished for now.
3. Verify sync and companion limitations before writing the supporting copy.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: AnkiMobile Flashcards
Subtitle: Spaced repetition & Anki sync

Reasoning: Retain the recognised name and replace broad smart/powerful language with two concrete jobs: scheduled practice and Anki continuity.

Tradeoff: New visitors may not understand spaced repetition, while experienced users may need desktop-specific detail beyond the subtitle. Test comprehension and query coverage before release; this proposal does not add a verified search-volume claim.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a concrete answer-rating second frame make scheduled study easier to understand before purchase?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current scheduling controls, session-completion behaviour and official sync guidance.
- Paid-app experiment eligibility and acquisition baseline.
- Separate beginner and existing-Anki comprehension results.