# Babbel ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/babbel. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Identify the frame that best demonstrates the learning activity.
2. Move it forward without changing any other creative variable.
3. Document language coverage, offer conditions and the comprehension questions that could disqualify the treatment.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Babbel - Language Learning
Subtitle: Practice speaking step by step

Reasoning: Retain the recognised brand and category name. The proposed subtitle foregrounds the practice format visible in the screenshots instead of listing a subset of languages.

Tradeoff: Removing language names gives up explicit Spanish and French cues in this field. Only adopt a format-led subtitle if audience research and keyword evidence support the tradeoff; the broad default listing serves more than one language intent.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does putting the existing speaking exercise first improve conversion while preserving the learning path and offer information?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current trial eligibility and content/navigation confirmation.
- Qualified language-query demand and acquisition mix.
- Actual conversion baseline and recent new-learner interviews.