# Back Market ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/back-market. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Compare two current offers while holding model, storage and carrier state constant.
2. Record exactly what the selected condition and applicable terms mean.
3. Prepare a second-frame test and a buyer comprehension checklist.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Back Market: Refurbished Tech
Subtitle: Buy devices, trade in old tech

Reasoning: Move the product category into the name and make the two marketplace jobs explicit in the subtitle. The proposal is grounded in the current shopping and trade-in description.

Tradeoff: This removes premium wording and changes the current buy-and-sell title structure. Trade-in eligibility varies by device and offer, so it must not imply every item is accepted or that a quote is a guaranteed payout.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a condition-aware second frame improve buying comprehension and qualified acquisition?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current US condition standards and seller-specific offer terms.
- Verified reference-price basis, total cost and trade-in eligibility.
- Baseline conversion and attributable purchase-quality measures.