# Balance ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/balance. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Trace one current questionnaire answer to the practice it actually produces.
2. Verify access and duration controls before illustrating the first session.
3. Document the evidence and scope of every outcome and survey claim used in test artwork.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Balance: Meditation & Sleep
Subtitle: Guided practice for your day

Reasoning: Keep the current category-rich name and describe a practical use of the app. The proposed subtitle avoids turning a wellbeing intention into a promised anxiety or stress outcome.

Tradeoff: It removes explicit breathing, anxiety and stress terms from the subtitle and makes personalisation less direct. Search-intent evidence and current product scope should determine whether that is a useful trade.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a verified answer-to-practice opening improve personalisation comprehension and qualified conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current personalisation rules, practice choices and access conditions.
- Substantiation and methodology for member, award and outcome claims.
- Baseline conversion and first-practice comprehension research.