# BetterSleep ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/bettersleep. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Separate every visible feature statement from every outcome claim in the first three stills.
2. Record the current sound-selection, playback and access flow.
3. Resolve unsupported claims before establishing a control for conversion testing.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: BetterSleep: Relax and Sleep
Subtitle: Sleep sounds and bedtime audio

Reasoning: Retain the current name and describe the available listening category without adding a medical or performance guarantee. The proposal emphasises a recognisable bedtime job.

Tradeoff: It removes calm sounds and meditation music as exact subtitle phrases and repeats sleep from the name. A narrower bedtime emphasis could underserve daytime listeners.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: After claims review, does a bedtime-session demonstration explain the product better than a descriptive sound-selection opening?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Product-specific substantiation and qualified review of the exact health and focus claims.
- Current listening controls, catalogue access and restoration behaviour.
- Corrected baseline and bedtime-versus-daytime comprehension research.