# Brawl Stars ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/brawl-stars. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify the exact current mode, objective and access requirements for the chosen gameplay frame.
2. Write a one-sentence objective a first-time viewer can explain back correctly.
3. Prepare separate newcomer and returning-player comprehension questions before the store test.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Brawl Stars
Subtitle: Team battles & solo showdowns

Reasoning: Keep the brand and describe the two play choices visible in the first two stills. Verify the current solo-mode terminology before release.

Tradeoff: The proposal removes explicit PvP, 5v5, battle-royale and MOBA terms. That is a substantial search-intent trade, so the creative test should run independently before any metadata decision.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does an objective-led third frame improve newcomer understanding and qualified acquisition?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current mode rules, unlock requirements and character availability.
- New-versus-returning acquisition mix and baseline conversion.
- Verified first-match comprehension and appropriately attributable engagement signals.