# Brilliant ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/brilliant. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify the current problem, hint and retry workflow for one math and one coding lesson.
2. Distinguish the expert-origin claim from institutional endorsement and measured effectiveness.
3. Test subject coverage comprehension and document current review and course-access controls.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Brilliant: Learn Math & Coding
Subtitle: Explore with visual lessons

Reasoning: Keep the explicit subject coverage and describe the visible teaching format. The proposed subtitle gives a newcomer a concrete experience to picture without promising achievement or implying a human tutor.

Tradeoff: It reduces the prominence of personal tutoring, which may be central to the current positioning, and leaves coding proof to the creative. Validate the current format and audience response before replacing the existing subtitle.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does adding a concrete coding example improve understanding of subject coverage without weakening math comprehension?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current coding coverage, tutor interaction limits and plan access.
- Support for expert-origin claims and accurate demonstration assets.
- Baseline conversion and subject-specific comprehension research.