# Busuu ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/busuu. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Record one current free lesson and one AI speaking session with their access conditions.
2. Keep the connected opening pair intact in the control.
3. Write questions that distinguish AI feedback, community correction and measured learning outcomes.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Busuu: Language Learning App
Subtitle: Lessons and speaking practice

Reasoning: Retain the focused name and describe two visible learning activities. The alternative avoids an unsupported fluency timeline and does not label all practice free.

Tradeoff: It removes Spanish, French and English from the subtitle. Those concrete language terms may matter more for relevant discovery than a broad description of practice.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a clearer AI speaking-practice headline with accurate access wording improve comprehension without reducing qualified conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current language, level and plan eligibility for the pictured flows.
- Fresh comprehension research across lesson and speaking intentions.
- Baseline conversion and acquisition-language mix.