# Candy Crush Saga ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/candy-crush-saga. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Record an actual playable moment and identify the input, objective and visible result.
2. Check the creative against that recording before approving a gameplay claim.
3. Write separate questions for beginner expectations and veteran progression feedback.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Candy Crush Saga
Subtitle: Match candies. Solve puzzles.

Reasoning: Keep the established brand and use the subtitle to explain the activity. The proposal trades an emotional promise for mechanic clarity; it is not a claim that the existing mood positioning is ineffective.

Tradeoff: A mechanic-led subtitle gives up the explicit relaxation framing and may feel less distinctive to existing fans. Evaluate new-player understanding and qualified genre intent before changing a familiar proposition.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does an authentic gameplay-led first image convert better than the existing logo-and-play opening?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current gameplay capture and feature/purchase verification.
- New-versus-returning visitor context and conversion baseline.
- Recent broader player research on mechanic and mood expectations.