# Canva ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/canva. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Choose one output your audience needs to create on a phone.
2. Map a real template, edit and export path and record the required plan.
3. Write an order-only comparison before commissioning a completely new creative sequence.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Canva: Design & Photo Editor
Subtitle: Templates, video, social posts

Reasoning: This alternative foregrounds design and reusable outputs rather than treating AI as the sole distinction. It is a proposed emphasis for a broad creative audience, not an assertion that AI-related demand is weak.

Tradeoff: The alternative removes AI from the name and resume/collage terms from the subtitle. It could lose relevance for valuable intents; compare those queries and audiences before changing the current metadata.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does the existing social-template frame convert better as the opening than the multi-category design collage?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current mobile editing/export behaviour and asset entitlements.
- Qualified query mix across design, editing and AI intents.
- Conversion baseline and new-user task-comprehension research.