# CapCut ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/capcut. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Choose one editing task and document its actual input, controls and output.
2. Mark which pictured features require specific access or source material.
3. Compare a workflow-led opening with the current outcome-led control without changing the rest of the page.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: CapCut: Photo & Video Editor
Subtitle: Edit clips, music and captions

Reasoning: Retain the descriptive name and propose familiar editing tasks in the subtitle. This gives a conventional editing visitor a clearer entry point while advanced capabilities remain in the creative sequence.

Tradeoff: The current subtitle focuses on making video with music. Adding clips and captions redistributes attention and could underplay automatic generation; validate feature availability and qualified query intent before changing it.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a source-clips-to-editable-timeline opening convert better than the current fantasy-transformation opening?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current editing, export and feature-access verification.
- Visitor mix across manual editing, templates, generation and translation.
- Conversion baseline and recent research on project continuity expectations.