# ChatGPT ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/chatgpt. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Separate your AI app’s acquisition intentions into specific jobs rather than one broad AI category.
2. Write one authentic input-and-result opening and list every capability the example implies.
3. Compare that complete concept with the current opening while holding the rest of the page fixed.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: ChatGPT
Subtitle: AI help for everyday tasks

Reasoning: Keep the established name and test clearer task language in a separately reviewed metadata proposal. The concept asks visitors to think about a job they need help with, rather than another feature category.

Tradeoff: The current subtitle explicitly calls the product an assistant. Removing that word may reduce clarity or relevance for that intent, so this is a proposal to validate, not an automatic keyword improvement.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a concrete everyday-planning opening improve download conversion compared with the current image-generation opening?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Actual visitor-intent and acquisition-source mix.
- Current feature access and a verified mobile demonstration for the proposed concept.
- Conversion baseline and independent newcomer comprehension research.