# Clash of Clans ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/clash-of-clans. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Explain the build–plan–battle loop in one sentence using current gameplay.
2. Compare the intact current sequence with a village-first sequence.
3. List every progression, victory or social claim that requires product verification.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Clash of Clans
Subtitle: Build a village. Plan battles.

Reasoning: Translate category labels into two understandable actions while preserving the brand. It makes the builder-to-battle relationship explicit for someone unfamiliar with the franchise.

Tradeoff: The proposal removes the exact strategy phrase and does not explain clan cooperation. Query relevance and role comprehension need separate evaluation.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does moving the intact village-progression frame before the tactics frame improve newcomer comprehension and download conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current tactics feature and playable state verification.
- New-versus-returning acquisition context and conversion baseline.
- Fresh newcomer comprehension and onboarding evidence.