# Copilot Money ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/copilot-money. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify one pending-to-posted transaction and its category-review path with safe example data.
2. Check how correcting that transaction changes the relevant report.
3. Write comprehension questions that distinguish tracking, forecasting and business accounting.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Copilot: Track & Budget Money
Subtitle: Spending, cash flow, net worth

Reasoning: Retain the current name and align the subtitle with the cash-flow view already prominent in the opening creative. It describes tracking rather than financial advice.

Tradeoff: Investing leaves the subtitle, while net worth remains less visually demonstrated in the opening. Query and conversion evidence must justify prioritising cash flow; this is not an assumption that investment intent is less valuable.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a review-and-correct third frame improve understanding of categorisation and qualified acquisition?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current transaction correction, report definitions and institution support.
- Evidence and scope for reused privacy, security and award statements.
- Conversion baseline and attributable qualified-onboarding signals.