# Darkroom ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/darkroom. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Produce a real mask adjustment from one licensed sample photograph and label selection versus output.
2. Verify supported input, export format and access conditions for that exact edit.
3. Ask novice and experienced editors to explain the change without prompting.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Darkroom: Photo & Video Editor
Subtitle: Masks, presets & RAW editing

Reasoning: Keep the established category name and use the subtitle for concrete editing jobs supported by the listing and inspected controls.

Tradeoff: AI and general professional positioning become less prominent. Validate demand and supported RAW workflows before adopting this proposal; do not change it during the mask-creative experiment.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a same-photo mask-and-result opener explain selective editing better than a selection-only image?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current mask behaviour, supported devices and RAW/export formats.
- Free, Darkroom+ and existing-customer entitlements for the demonstrated tools.
- Baseline acquisition and mask comprehension by experience level.