# Depop ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/depop. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify current US fees and the exact eligibility of the pictured shipping promotion.
2. Reproduce the listing assistant flow and check how sellers correct brand, condition and other facts.
3. Prepare complete sequence variants and separate buyer/seller expectation questions.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Depop - Buy & Sell Clothes
Subtitle: Discover second-hand style

Reasoning: Keep the explicit buy-and-sell name and test a buyer-facing description of the clothing discovery experience. The wording avoids time-limited promotions and does not imply verification of every item.

Tradeoff: It removes thrift and marketplace from the current subtitle and shifts emphasis toward discovery. Actual query and audience evidence should determine whether that trade is worthwhile; clearer prose alone is not proof of better search coverage.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does leading with reviewable listing assistance improve seller understanding while retaining buyer relevance?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current US commercial terms and first-order promotion eligibility.
- AI listing access, correction controls and item-evidence requirements.
- Baseline conversion and buyer-versus-seller comprehension research.