# DoorDash ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/doordash. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Separate range claims from claims about availability at a specific address.
2. Document every fee and delivery-time condition attached to an example.
3. Write an order-only screenshot test that preserves complete frames.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: DoorDash: Food & Groceries
Subtitle: Find local food and stores

Reasoning: The alternative gives the visitor a discovery action and a local context. It deliberately avoids an absolute delivery-time or price claim while preserving the two strongest categories in the captured sequence.

Tradeoff: The current name and subtitle explicitly extend into retail and more categories. The narrower wording could weaken that expansion, so compare relevant category demand before replacing the broader metadata.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does placing the existing address-and-browse frame before the product collage improve conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current local availability and offer conditions for the creative examples.
- Restaurant, grocery and retail acquisition mix.
- Conversion baseline and recent timing-and-support comprehension research.