# Drops ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/drops. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Capture one current vocabulary exercise and its feedback in a verified target language.
2. Check script controls, session access and the factual basis of each learning claim.
3. Test whether first-time viewers can describe the task before showing streaks or awards.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Drops: Vocabulary Games
Subtitle: Learn words in many languages

Reasoning: Put the demonstrable learning unit in the name and retain language breadth in the subtitle. The proposal centres vocabulary rather than an unqualified mastery promise.

Tradeoff: Named languages and the broader language-learning phrase lose prominence. Validate query demand and comprehension before adopting this metadata; keep it separate from the creative experiment.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a real vocabulary exercise in frame two improve understanding and qualified downloads?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current exercises and script settings across the advertised courses.
- Free and paid access conditions and support for comparative learning claims.
- Baseline query mix, acquisition and exercise comprehension.