# eBay ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/ebay. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Map buyer and seller intentions separately for your marketplace.
2. Choose one first-frame job and name what stays fixed in the experiment.
3. Verify every inventory, condition, delivery and selling claim against the current product.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: eBay: Buy, Sell & Find
Subtitle: Shop items. Create listings.

Reasoning: Keep both marketplace roles and make the subtitle name two concrete actions. This is a clarity proposal that avoids implying guaranteed bargains, buyer demand or selling outcomes.

Tradeoff: The current metadata explicitly includes online shopping, selling and resale language. Shorter action copy loses some category wording and may be less relevant for particular queries; research that tradeoff before changing it.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does an item-discovery opening outperform the current payment-choice opening for the default product page?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current buyer and seller acquisition mix.
- Verified search, item-detail and listing-creation flows.
- Conversion baseline and recent research on purchase-decision information.