# Etsy ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/etsy. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Connect an emotional shopping promise to the information needed to evaluate one item.
2. Separate saving a product from opting into promotional alerts.
3. Verify listing-specific conditions before generalising a marketplace benefit.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Etsy: Gifts, Decor & Style
Subtitle: Find items from real people

Reasoning: Name visible shopping categories while preserving the people-led distinction. The proposal avoids asserting that every listing is handmade, customisable or discounted.

Tradeoff: The existing name leads directly with buying from real people, while the alternative spends more space on categories. That may improve specificity or weaken the brand idea; query and comprehension evidence must decide.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a product-evaluation third frame convert better than the current promotional-notification frame?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current item-detail, saving and notification-control workflows.
- Visitor mix by shopping category and new-versus-returning intent.
- Conversion baseline and recent research on seller and fulfilment information.