# Fabulous ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/fabulous. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Correct the daypart example and clarify whether each duration is an option or an estimate.
2. Capture a real user-selected task through its supported start and completion controls.
3. Test routine comprehension without asking participants to disclose diagnoses or sensitive personal habits.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Fabulous: Daily Habit Tracker
Subtitle: Morning & evening routines

Reasoning: Keep the clear habit-tracker name and use the subtitle for the routine job that the creative is trying to demonstrate.

Tradeoff: The proposal removes ADHD-help wording and narrows the promise to an observable routine workflow. Assess qualified intent and claim support separately before changing metadata.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a real routine interaction in the third frame improve understanding after the opening errors are corrected?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current personalisation, timing and completion controls.
- Claim substantiation and current purchase-channel entitlements.
- Baseline qualified acquisition and routine comprehension.