# Finch ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/finch. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Trace one shared-goal invitation and record the actual information visible to each participant.
2. Verify the solo path and current support-message access.
3. Test comprehension with non-sensitive goals and questions about choice and visibility.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Finch: Self-Care Pet
Subtitle: Daily goals, habits & journal

Reasoning: Retain the distinctive pet-led name and use concrete everyday activities in the subtitle. Goals and habits are shown; journaling is named in the current subtitle and description.

Tradeoff: The proposal reduces explicit tracker wording and does not foreground friends. Search data and comprehension research should determine whether the balanced solo-and-social framing is useful before release.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a clearer shared-goal second frame improve participation expectations and qualified acquisition?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current shared-goal permissions, solo use and journal-sharing boundaries.
- Seasonal message availability and feature entitlements.
- Baseline acquisition and comprehension across solo and social audiences.