# Google Health (Fitbit) ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/fitbit. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Check the current identity of an app before auditing an older brand name.
2. Match every screenshot headline to a visible action or result on that screen.
3. Separate device requirements, app capabilities and outcome claims in the creative brief.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Google Health (Fitbit)
Subtitle: Fitness and sleep insights

Reasoning: Preserve the full current identity and name the two reporting jobs demonstrated most clearly. The alternative avoids a stronger coaching promise while device and plan access are being checked.

Tradeoff: The current subtitle positions a personalised coach, which may be central to the updated product. A tracking-led alternative could understate that direction; validate qualified intent and current coaching access before changing it.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a literal activity-progress headline on the second frame improve conversion compared with the current fitness-plan headline?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current device, input, plan and region access for the depicted capabilities.
- Returning Fitbit-user versus new Google Health visitor mix.
- Actual conversion baseline and fresh headline-and-identity comprehension research.